Australian direct domain names: 3 steps for registering your business before the deadline
Australian businesses may apply before 20 September 2022 to reserve or register new .au direct domain names. These are described by the Australian Government as “simpler” new options for web and email addresses.
.au direct domain names are shorter, as they omit the usual ‘.com’, ‘.net’ or ‘.org’ extension before the '.au' suffix. As your business already uses a .com.au, .net.au or .org.au domain name, it may have priority to reserve the equivalent .au address as an additional domain name.
There are several eligibility criteria for reserving a .au domain name, and specific approaches for resolving any priority clashes in the allocation process. In general though, the reservation process is straightforward. Here are the steps:
Whether you wish to claim it as your own, or merely prevent an unscrupulous ‘dot-COMpetitor’ from possibly doing so, you should consider reserving the .au direct domain name for your business before the reservation period ends on 20 September 2022.
After 20 September, and subject to clearing any priority conflicts, you will be able to register the .au direct domain name for your business and choose whether you start to use it.
auDA says any unclaimed .au direct names will be “released from priority hold” as of 4 October 2022, and available for registration by the public after this time.
So, if you don’t register the .au direct match of your business domain name soon, there’s a genuine possibility a third party may claim it. In this situation, it could be difficult – and even costly – to retake control of this key brand asset in future.
If you have any queries or would like us to help with the reservation process or navigating the contested names process, please do not hesitate to contact our HopgoodGanim Intellectual Property & Technology team – preferably, ahead of the 20 September reservation date. We are here to support you when you need it.